Wholesale
Carry Firebelly in your store
Certified organic whole leaf tea made from real ingredients, with nothing added. We sell direct to grocers and health food stores across Canada and the US.
Our story
Made by people who know tea
Firebelly was co-founded by David Segal, who previously built Canada's biggest tea chain (DAVIDsTEA).
When he was done, he went back to the farmers he trusted most and asked for their best. He blended it for the people close to him, and that private collection became Firebelly.
Featured in Forbes and The Kitchn
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Certified organic
Every whole leaf tea and herbal blend we sell is certified organic.
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Nothing added
No flavorings, natural or artificial. Only the real ingredients.
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Origins you can name
Chamomile from Croatia, ginger from Nigeria. We list where each ingredient comes from.
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Home compostable pouch
The whole pouch, label included, can go in a home compost.
Where to start
The four that sell best
Our herbal teas do best in stores. One case of each is an easy way to start.
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Evenings
Paradise
Chamomile, lemon verbena, lavender
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Any time
A Breath of Fresh Air
Peppermint, eucalyptus
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After dinner
After Dinner Mint
Chocolate, mint, valerian root
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After meals
A Good Root
Ginger, turmeric, galangal
Want black, green or matcha too? Ask us here
How we support you
We send customers your way
Getting on your shelf is the start. Here is what we do once you carry Firebelly.
30k+ Instagram followers
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A post when you launch
We share every new store with our Instagram followers.
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Emails that send people to you
We have a big, active email list, and our emails point people to the stores that carry us.
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A spot on our store map
Every store goes on our store locator, and partners can be featured in our store spotlight. See the map
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Help on the shelf
Shelf signage and product guides, so your staff can talk about every tea.
How it works
From samples to your shelf
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Step 1
Tell us about your store
Fill out the short form below. A real person on our team reads every one.
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Step 2
Taste the samples
We send samples so you and your staff can try the teas first.
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Step 3
Order by the case
Cases of 10, straight from us. Reordering is one email.
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Step 4
We send customers your way
We announce your store on Instagram, to our email list and on our store map.
Free samples
Tell us about your store
It takes about a minute. We reply by email.
- Free samples for stores that are a good fit
- Wholesale and suggested retail prices by email
- No commitment until you place an order
Rather email? wholesale@firebellytea.com
Questions buyers ask
What is the minimum order?
One case, which is 10 units of one tea. If you are a smaller shop, tell us in the form and we will find a way to start that works for you.
Can we try the tea before we order?
Yes. Tell us about your store and we will send samples if it looks like a good fit.
What margins do stores make?
We send wholesale and suggested retail prices to every store we talk to. Ask in the form and we will email them to you.
Do you sell through distributors?
Most of our stores buy direct from us. If you buy through a distributor, tell us which one in the form and we will see what we can do.
How do we reorder?
Email us at wholesale@firebellytea.com with what you need and we will take care of it.
Do you have tea bags?
Not yet. Tea bags are in the works. Mention it in the form and we will let you know when they are ready.
Do you help with displays?
Yes. We can send shelf signage and product guides for your staff, and every store goes on our store locator.
Do you work with spas, studios or practitioners?
Yes. Studios and spas, see our studio program. Naturopaths and other practitioners, see our practitioner program.
More ways to work with us
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Yoga · Spas · Saunas
Studios and spas
Serve it to your guests and sell it at the front desk.
See the studio program -
Naturopaths · Dietitians
Practitioners
Free samples, and a discount code for your patients.
See the practitioner program -
For shoppers
Find a store
See every store that carries Firebelly.
Open the map
